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Barcelona

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Enviromental Policy

DRAGONS GROUP 2017, S. L. is committed to protecting the environment and integrating sustainability into all its operations and services, in line with our mission to create a positive social and environmental impact.

Our Environmental Approach

Our environmental approach is guided by the following principles:

  1. Legal Compliance and Ongoing Improvement
    We comply with all applicable environmental legislation and voluntarily adopted commitments. We regularly assess our environmental performance and work proactively to prevent pollution, minimize impacts, and continuously improve our management system.
  2. Integration of Environmental Considerations into Operations
    We integrate sustainability into the management of our creative, production, and support processes, promoting responsible practices in areas such as:
    • Energy efficiency in our offices and studio.
    • Responsible use of material and digital resources.
    • Waste reduction and recycling initiatives.
    • Sustainable mobility and reduction of travel.
  3. Team Engagement and Environmental Culture
    We foster environmental awareness among our team, encouraging active participation in enhancing environmental performance. We ensure access to relevant information (policies, objectives, and best practices) and provide internal communication channels to support engagement.
  4. Stakeholder Relations
    We act with transparency and integrity in our communications and collaborations. We listen to and consider the environmental needs of our clients, suppliers, community, and surrounding environment, aligning our actions with their expectations.
  5. Climate Change and Long-Term Sustainability
    We recognize climate change as a global challenge and are committed to actively contributing to its mitigation by reducing our carbon footprint, improving efficiency, and offsetting impacts where necessary. This policy also serves as a framework for advancing towards a more resilient, innovative, and sustainable organization.

This policy will be reviewed periodically and communicated to all employees and relevant stakeholders.

July 25, 2025

Callao

¡Ay, Callao! Cabaret

Callao’s centennial continued with an unforgettable night of sequins, striptease,​ and cinema.​

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¡Ay Callao! was inspired by “el destape,” an iconic moment inSpanish filmmaking when strict censorship gave way to a newera of sex symbols.​

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Part-party, part-variety show, the night saw Cines Callao transformed into a cabaret hosted by Drag Race España’sSupremme De Luxe, with performances by Pupi Poisson, MissLoot, Santa Catalina, and Alpilpil. Outside in the plaza, burlesquedancers, a photocall, and racy visuals on screen invited all of Madrid to participate, while pre- and post-event coverage onsocial extended the experience.​

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Ideated and produced by Dragons, this event was a roaring success, setting a new bar for our ongoing collaboration with Cines Callao.​

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Solgar Italia

The Amplification Olympics

THE CASE

During the Winter Olympics in Milan, we amplified thecampaign in Italy by tapping into the cultural moment —without directly referencing it.​
Strict advertising regulations meant brands couldn’t associatewith the Olympics unless official sponsors, limiting the use ofnames, symbols or implied connections.​
The challenge was to stay relevant during a peak nationalmoment, while remaining fully compliant.​

 

 

THE RESULTS

We reinterpreted the campaign through a winter lens — usingseasonal imagery, atmosphere and storytelling to tap into themoment without naming it.​
From taking over public transport in Milan to FOOH, we createda cohesive visual world inspired by cold, energy and landscape— naturally aligning with the cultural context.​

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Results

+30 Screens

Covering the Milano Cadorna Station​

Danet

Dubai goes AI

The objective was to create a ​Master KV that could be adapted across multiple formats and touchpoints, ensuring visual consistency across all executions.​

 

Proactivity is Key: We saw the opportunity​ and didn’t miss it.

+2 Extra Projects: We got two more projects because of this one.

Biggest Campaign: This was the biggest OOH Campaign that​ Danone has done so far.​​

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Cetaphil

Mariska Hargitay x Skin Activator

THE CASE

At the launch of the new Cetaphil Skin Activatorline, we were given just minutes of access toMariska Hargitay during a live event.​ In fast-moving environments where timing, talentand attention are limited, the challenge was tocapture meaningful, high-quality content —without disrupting the moment.

 

THE RESULTS

We captured, produced and published a social-first hero piece — turning a brief interaction into a standout moment of the event.​

A lean, highly coordinated team operated in realtime, transforming limited access into a fullcontent output ready to perform acrosschannels.​ From hero film to supporting assets, everysecond was designed for impact, speed andrelevance.​

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Results

+610K

VIEWS

40K

ENGAGEMENTS

Awards

SKYN

Nothing Compares to Supreme Feels

THE CHALLENGE​

How do you launch SKYN’s most advanced condom without falling into the category’s usual product claims and demonstrations?

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THE IDEA​
We turned Supreme Feel’s product superiority into an emotional promise: a feeling so good, everything else fades away.​

Nothing Compares to Supreme Feel.

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THE CAMPAIGN​
We brought that feeling to life through intimate moments where the outside world simply stops mattering. A distinctive visual effect became the campaign’s leitmotif, shifting reality as sensation takes over, while product and performance gave us the proof behind the promise​

From film to social and retail, every execution built around one simple idea: when you can feel everything, nothing compares.​

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Cetaphil

Lotion in Motion

We create skincare content across formats from high-end product and sensorial texture shoots to dynamic, talent-led social executions.

Whether cinematic or lo-fi, every asset is rooted in real social media behaviors and platform dynamics. We design for scroll, attention, and conversation translating science and sensoriality into playful, culturally relevant moments that cut through in the digital world.

 

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