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Barcelona

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[Solutions]

Creative

Everything begins with an idea. An impulse to create something new, a unique vision that changes everything. Dragons defines how brands think, look, and speak, building the world around your brand with strong narratives, premium visuals, and a fresh point of view, built to surprise, engage and sell on all platforms. 

Brand Strategy

Naming  & Messaging

Brand Identity Design

Digital & Web Design

Packaging

POS & Retail Design

Rebranding

360 Campaigns

New Product Launches

Tactical Campaigns

Digital Campaigns

Content toolkits and ecosystems

Platform Strategy

Organic Social

Influencers

Community Management (On & Off profiles)

Reporting & Insights

Trends & Social Listening

Paid Social

e-Commerce Strategy

Amazon & Marketplace Content Management

DTC Platforms Content Management

Performance Media

SEO and AEO Optimization

Production

Production at Dragons is about bringing concepts to life. But it’s also about exploring new technologies, optimizing for efficiency, and activating our international network of collaborators and providers. We don’t just execute. We take ideas to the next level. 

FOOH

MOAs

Digital Twins

Sensorial and Textures

Lifestyle

Celebrities and Influencers

Content Design and Production

Experience

As commerce goes digital, brands and consumers seek new ways to engage in the real world. Events and experiences, whether in-store or international, invitation-only or open to the public, bring your brand to the wider world and offer opportunities to create premium digital content that lives on for months to come. 

Brand Events

Launch Events

Pop-ups & retail Activations

Trade Shows

Sports Events

Festivals & Cultural Events

Merchandising

Retail Openings

Store Design

Showrooms

Visual Merchandising

Content Program Strategy

Event Production

Fabrication

On-site Management

Content Program Strategy

Video/Photo Shoot

On-site Post-production

Post-production

Publishing

Talent

Creating effectively means understanding the world around us. Going beyond identifying trends to understand what they mean, why they are happening—and what will come next. Beyond deep research and reporting, this important work connects brands with creators, talent, and culture. 

Influencer and Creator Strategy

Influencer Ecosystems

Trend Spotting

Talent Partnerships

Paid influencers

Collaborations

Ambassador Programs

Seeding

UGC Programs

Seeding

Negotiation

Contracts

Reporting

Performance Tracking

Lotion in Motion

Cetaphil

We create skincare content across formats from high-end product and sensorial texture shoots to dynamic, talent-led social executions.

Nothing Compares to Supreme Feel

SKYN

We turned Supreme Feel’s product superiority into an emotional promise: a feeling so good, everything else fades away.

Mariska Hargitay x Skin Activator

Cetaphil

At the launch of the new Cetaphil Skin Activatorline, we were given just minutes of access toMariska Hargitay during a live event.

Dubai goes AI

Danet

The objective was to create a ​Master KV that could be adapted across multiple formats and touchpoints, ensuring visual consistency across all executions.​

The Amplification Olympics

Solgar Italia

During the Winter Olympics in Milan, we amplified thecampaign in Italy by tapping into the cultural moment —without directly referencing it.

¡Ay, Callao! Cabaret

Callao

Callao’s centennial continued with an unforgettable night of sequins, striptease,​
and cinema.

[Clients]

A new division dedicated to helping life science brands create, communicate, and grow.

The life science sector has specialized needs. Our work speaks to HCP, patient, and consumer audiences, navigating distinct regulatory environments while delivering effective creative efficiently.

[About us]

Dragons Group is a global creative agency where strategy, creativity, experiences, and influence come together to build modern brands.

Find a better way with Dragons. With 26 nationalities and counting on board, we have many specialties, but one shared mindset that different perspectives make better ideas.

[Awards]

[AI solutions]

New tools excite us.

At Dragons, we quickly realized the disruptive yet tantalizing potential of AI for advertising, and built strategies, teams and workflows to meet the moment 

Our services: AI Content Studio, High-Volume Social Content, AI Video & Motion Design, Market Testing.

[Contact]

Want a Better Way?
Let’s talk.

Ready to start your next project? Send us an email.

Cetaphil

Lotion in Motion

We create skincare content across formats from high-end product and sensorial texture shoots to dynamic, talent-led social executions.

Whether cinematic or lo-fi, every asset is rooted in real social media behaviors and platform dynamics. We design for scroll, attention, and conversation translating science and sensoriality into playful, culturally relevant moments that cut through in the digital world.

 

SKYN

Nothing Compares to Supreme Feels

THE CHALLENGE

How do you launch SKYN’s most advanced condom without falling into the category’s usual product claims and demonstrations?

THE IDEA
We turned Supreme Feel’s product superiority into an emotional promise: a feeling so good, everything else fades away.

Nothing Compares to Supreme Feel.

THE CAMPAIGN​
We brought that feeling to life through intimate moments where the outside world simply stops mattering. A distinctive visual effect became the campaign’s leitmotif, shifting reality as sensation takes over, while product and performance gave us the proof behind the promise

From film to social and retail, every execution built around one simple idea: when you can feel everything, nothing compares.

Cetaphil

Mariska Hargitay x Skin Activator

THE CASE

At the launch of the new Cetaphil Skin Activatorline, we were given just minutes of access toMariska Hargitay during a live event.In fast-moving environments where timing, talentand attention are limited, the challenge was tocapture meaningful, high-quality content —without disrupting the moment.

 

THE RESULTS

We captured, produced and published a social-first hero piece — turning a brief interaction into a standout moment of the event.

A lean, highly coordinated team operated in realtime, transforming limited access into a fullcontent output ready to perform acrosschannels.From hero film to supporting assets, everysecond was designed for impact, speed andrelevance.

Results

+610K

VIEWS

40K

ENGAGEMENTS

Awards

Danet

Dubai goes AI

The objective was to create a ​Master KV that could be adapted across multiple formats and touchpoints, ensuring visual consistency across all executions.​

 

Proactivity is Key: We saw the opportunity​ and didn’t miss it.

+2 Extra Projects: We got two more projects because of this one.

Biggest Campaign: This was the biggest OOH Campaign thatDanone has done so far.​​

Solgar Italia

The Amplification Olympics

THE CASE

During the Winter Olympics in Milan, we amplified thecampaign in Italy by tapping into the cultural moment —without directly referencing it.
Strict advertising regulations meant brands couldn’t associatewith the Olympics unless official sponsors, limiting the use ofnames, symbols or implied connections.
The challenge was to stay relevant during a peak nationalmoment, while remaining fully compliant.

 

 

THE RESULTS

We reinterpreted the campaign through a winter lens — usingseasonal imagery, atmosphere and storytelling to tap into themoment without naming it.
From taking over public transport in Milan to FOOH, we createda cohesive visual world inspired by cold, energy and landscapenaturally aligning with the cultural context.

Results

+30 Screens

Covering the Milano Cadorna Station​

Callao

¡Ay, Callao! Cabaret

Callao’s centennial continued with an unforgettable night of sequins, striptease,and cinema.

¡Ay Callao! was inspired by “el destape,” an iconic moment inSpanish filmmaking when strict censorship gave way to a newera of sex symbols.

Part-party, part-variety show, the night saw Cines Callao transformed into a cabaret hosted by Drag Race España’sSupremme De Luxe, with performances by Pupi Poisson, MissLoot, Santa Catalina, and Alpilpil. Outside in the plaza, burlesquedancers, a photocall, and racy visuals on screen invited all of Madrid to participate, while pre- and post-event coverage onsocial extended the experience.

Ideated and produced by Dragons, this event was a roaring success, setting a new bar for our ongoing collaboration with Cines Callao.