The Case
At the launch of the new Cetaphil Skin Activator line, we were given just minutes of access to Mariska Hargitay during a live event.In fast-moving environments where timing, talent and attention are limited, the challenge was to capture meaningful, high-quality content – without disrupting the moment.
The Result
We captured, produced and published a social-first hero piece — turning a brief interaction into a standout moment of the event.
A lean, highly coordinated team operated in real time, transforming limited access into a full content output ready to perform across channels.
From hero film to supporting assets, every second was designed for impact, speed and relevance.
